New campaign encourages older people to Take the Bus

17 July 2023 – Older and eligible disabled people are being urged to make the most of free bus travel, through a new government campaign launched this month.

The ‘Take the Bus’ campaign is targeting people aged 66 and above, and disabled people who are eligible for a concessionary pass after statistics show concessionary journeys are down by more than a third since before the Covid-19 pandemic.

Campaign encourages older people to use free bus travel

Along with the government’s £2 bus fare cap scheme, the campaign aims to get more people using the bus to help reduce congestion and emissions while supporting the bus industry and helping grow the economy.

Transport Secretary Mark Harper said: “We want those eligible to embrace all the benefits their concessionary pass can bring, with free bus travel allowing them to enjoy great trips out – all they need to do is ‘take the bus’. Around £1 billion a year of central and local government funding goes towards concessionary passes to help older and disabled people get out and about while saving them money and helping grow the economy.”

Read the full story: New campaign to boost free bus travel this summer

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